Thursday, September 22, 2011

Career Fairs

by Karen Julian 
Texas State University Career Services 
Career Fairs are job seeker’s opportunity to make contact with many great employers! It's important to be prepared and ready to make a great first impression. Let me tell you how!


Job Fair Success Strategies
To be successful at a job fair requires planning and strategizing so that you make the best use of your time. Also, your approach to a job fair can greatly affect the outcome.

Be sure to maintain a positive attitude and create a professional image. Feeling good and looking sharp will boost your aura of confidence which is often not possessed by the majority of the competition. Although attending job fairs is only a very small part of any job search strategy, there are few opportunities available where get to meet individual employers prior to obtaining an actual job interview. It is therefore essential that you thoroughly prepare yourself prior to attending a job fair.
Listed below are 8 job fair strategies that will not only increase your likelihood of success, but will also make you much more comfortable with the whole job fair process.

1. Do your research.
Take time to research participating companies prior to the job fair. After deciding which companies you most want to meet with, take some time to check out each of their websites to learn more about the company and the jobs they have available.
2. Dress professionally and create a favorable first impression.
Since first impressions are critical when searching for a job, dressing professionally for a job fair makes perfect sense. Conservative business attire is often preferred for both men and women but business casual may be appropriate for certain jobs or professions. Also, attention to detail is important so be sure to wear comfortable, neat, well-polished shoes; carry a professional briefcase or portfolio; ensure your hair is clean and well groomed: your nails are neatly manicured, and go light on make-up and perfume. It is best to downplay tattoos and additional body piercings whenever possible. Dressing professionally relays the message to employers that you are a serious candidate in the job search process.
3. Be prepared and develop a plan.
When arriving at a job fair it’s wise to first study the layout of the fair and check to see if any additional employers have been added to the list. In addition to your resume, be sure to bring several pens, a notepad, and business cards to hand out if you have them. You may also carry a reference sheet that reminds you of important information on the companies you want to meet. One job fair strategy you might want to employ is to plan on meeting with your first tier employers first and then move on to your second and third tiers.
4. Bring along lots of resumes.
Be sure to bring extra resumes to the fair. You may end up handing out more than one resume to participating employers, so it’s best to maximize your efforts by bringing an ample supply of resumes to avoid running out. Make sure your resume is well prepared and critiqued by at least one other person. You may decide to bring along different versions of your resume. Targeting your resume to specific jobs and/or employers offers an opportunity to focus on specific skills and accomplishments that’s required for certain jobs or professions. Resumes should always be printed on professional white, gray, or beige resume paper and free of photos, fancy or colored fonts.
5. Meet and greet employers.
Since first impressions are critical in the interviewing process, be prepared to assertively introduce yourself with confidence and enthusiasm. Maintain direct eye contact, offer a firm handshake, sport a genuine smile, and show enthusiasm - since these are all attributes employers look for in potential new hires. Be prepared to give each employer you meet a 30 – 60 second elevator speech that highlights your career objectives, strengths, interests, relevant skills and the type of job you are seeking. Be prepared to answer questions such as why you want to work for this particular company or why you believe that you would be an asset to the organization.
6. Practice and prepare questions for the interviewer.
The best way to prepare for an interview is to practice, practice, practice. Be sure to write down any vital information on the back of the employer’s business card to make it easy to follow up. Be prepared to ask each employer questions including how to arrange for a second interview.
7. Be prepared to network.
Career Fairs are all about networking. It has been estimated that between 75% of all jobs are found through networking. By networking with recruiters, and other job fair participants you can increase your personal connections and improve your chances of getting called back for a second interview.
8. Don’t forget to follow up.
Follow up with the recruiters you met at the job fair immediately after the event. Send a personalized thank you e-mail which identifies you as a thoughtful and serious job candidate that they will want to get to know better. By restating your interests in the company and your qualifications, you will put yourself on their radar screen when they are in the process of seeking candidates to interview for future positions that open up. You may want to attach another copy of your resume with your e-mail to ensure that the employer has your information available

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